Creative Crafts and Furniture’s custom cabinet division thrived, leading to the creation of a dedicated business—Creative Cabinetry Solutions.
With this growth, Creative Cabinetry Solutions needed a sophisticated web presence that not only reflected their aesthetic values but also elevated their Customer Experience Management (CXM) capabilities. To achieve this, they turned to OnAir Applications.
The Solution
OnAir Applications delivered a complete web presence tailored to the high-end craftsmanship of Creative Cabinetry Solutions. We designed an elegant website with CXM as a central focus, ensuring that the online experience met the standards of their distinguished brand. Our comprehensive service covered three key areas:
Presence: We provided website design and development, logo design, and content creation to highlight their expertise and craftsmanship.
Marketing Solution: To further elevate Creative Cabinetry Solutions' online presence, OnAir Applications implemented a comprehensive Marketing Solution that focuses on driving growth and enhancing visibility. This included a combination of powerful digital marketing strategies:
SEO: By optimizing Creative Cabinetry Solutions' website for local and relevant keywords, we ensured a stronger presence on search engines, increasing organic traffic and generating more qualified leads.
Email Marketing: Our targeted email marketing campaigns helped engage potential clients, driving conversions and fostering customer loyalty with tailored content and promotions.
Video Ads: Through engaging video ads, we boosted brand awareness and captured attention across various platforms, delivering Creative Cabinetry Solutions' message to a broader audience.
AI Chabot: To enhance Customer Experience (CX) , we implemented a generative AI chatbot for 24/7 support and an online quote form with image upload capabilities, making it easy for customers to communicate their needs.
Ongoing Support: We continue to support Creative Cabinetry Solutions with reliable website hosting, maintenance, and regular chatbot updates to ensure optimal functionality and a seamless customer experience.
Through this partnership, Creative Cabinetry Solutions now enjoys a robust web presence that enhances both aesthetics and customer interaction.
SEO Performance Highlights
Creative Cabinetry Solutions has experienced remarkable SEO growth through our tailored digital strategy. Here's how our ongoing SEO efforts have translated into tangible results:
1. #1 Local Rankings for Key Keywords
Creative Cabinetry Solutions now ranks #1 for critical local search terms such as “Custom Cabinets in Upper Marlboro, MD” and “Truly Custom Cabinets in Upper Marlboro, MD”, driving local visibility and positioning them as the premier provider of custom cabinetry in their area.
2. +245% Organic Traffic Growth
Through targeted SEO strategies, the website saw a 245% increase in organic traffic, bringing in 67 new visitors directly from Google search in August 2025. This consistent influx of traffic highlights the effectiveness of ongoing SEO efforts.
3. 96% Organic Traffic Contribution
A staggering 96% of total traffic came from organic search in August 2025, underscoring the long-term benefits of SEO optimization in driving high-quality, targeted website visits.
4. High Engagement Rates
The engagement rate reached 46.28%, reflecting that nearly half of visitors are interacting with the site. Additionally, the bounce rate of 77% signals a solid opportunity for further optimization to increase user retention.
5. Increased Visibility Across Multiple Keywords
The website currently ranks in the Top 10 for 4 major keywords, including: “Pantry Cabinets Upper Marlboro, MD” (#4) “Shaker Kitchen Cabinets Upper Marlboro, MD” (#4) These high rankings for specific, competitive terms are paving the way for future growth and brand authority in local searches.
Why These Results Matter
Local SEO Success: Achieving #1 and #2 rankings for key local search terms boosts visibility and builds authority in your target market, especially in Upper Marlboro and surrounding Maryland areas.
Increased Organic Traffic: A +245% traffic increase means that more local customers are finding Creative Cabinetry Solutions online, helping them to stay competitive in the growing custom cabinetry market.
High-Quality Engagement: With 96% of traffic coming from organic search, it's clear that potential customers are actively searching for relevant services, and the website is attracting the right kind of audience.
Top Keyword Rankings: Ranking for keywords such as “custom cabinets”, “truly custom cabinets”, and “pantry cabinets” in the Top 10 demonstrates the site’s increased visibility and dominance in key cabinetry terms.
Optimizing for the Future
Our ongoing SEO strategy continues to focus on local search dominance, with a particular emphasis on growing the website's authority, improving bounce rates, and adding new location-specific content to maintain relevance and enhance user engagement.
These results demonstrate the effectiveness of an SEO strategy that prioritizes customer experience management (CXM) and local SEO. As search engines evolve, we remain committed to optimizing Creative Cabinetry Solutions for the future, including embracing AI-driven search and ensuring content remains relevant and engaging.
OnAir Applications delivered beyond expectation and I enjoy working with them.
— Creative Cabinetry Solutions
Ready to Elevate Your Business?
Contact us today to learn more about how we can help your business grow. Whether you’re looking to enhance customer interactions or create a stunning website, our team is here to make it happen.
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