90% of individuals going to a search engine, like Google or Bing, have not made up their mind about a specific brand before starting their search. This openness to possibility is your business’s opportunity to sail ahead of your competition, and with the right web strategy and SEO tactics, this success is absolutely within your reach.
Search Engine Optimization (SEO) is a complicated but essential consideration when developing a robust business website. Taking that foundation to the next level with advanced online marketing tactics can enable your business to not only be a step ahead but to remain ever-present in the eyes of your target audience.
What is SEO?
“Search Engine Optimization” is a term always on the tip of the tongue of web marketing and web development experts, and this is for good reason. SEO is the process of affecting the online visibility of a website through the construction of the website itself. When done well, these efforts extend from the backend code and structural elements to the design and content of specific pages; however, on-page SEO is also a challenge in that it must be subtle. The most effective keyword integration plan within a webpage’s content should be so well crafted that it is organic to the eye and ear.
Because search algorithms do not want SEO to be a game that can be won, search engine optimization tactics change frequently, with different aspects of a website having different ranking value. Yet in the midst of this ever-changing world, a website built with a strong SEO base is essential, no matter what the next Google, Bing, or other search engine algorithm update may be.
How does OnAir Applications’ website development process focus on SEO?All of our websites are built with a strong SEO core, including:
- Google Webmaster Tools
- Website navigation
- URL structure
- Page titles
- Anchor tags
- Site mapping
- 404 configuration
- And more
What are the results of well-implemented SEO?
- More sales leads
- Higher ranking on search engine results pages (SERPs)
- More traffic to your website
- Increased site usability
- Greater brand awareness
- Higher brand credibility
Google alone receives more than 65,000 searches per second.
According to Hubspot, “61% of marketers say improving SEO and growing organic presence is their top inbound marketing priority.” Strong SEO allows you to keep up and even rise ahead of the competition.
How does strong SEO assist Online Marketing?
A website built with a solid foundation of SEO is also empowered in regards to online marketing tactics such as Pay Per Click (PPC) and Google AdWords Campaigns. Conversion Rate Optimization (CRO) is enhanced when you’re starting already a few steps ahead of the competition.
Keyword-based online marketing approaches can have a measurable return on investment (ROI). Being guided by someone well-versed and well-experienced in this digital landscape is the key.
How does OnAir Applications help with Local Optimization and PPC?
When online audiences can find businesses in their own backyard to answer all of their needs, your business can win—as long as your web strategy is prepared for these local queries. 88% of online searches for consumer-focused local businesses result in either a call or a visit within 24 hours. With stats like these, it’s smart to put yourself closer the top of that results list.
We assist with:
- Local keywords – ranking your business in Google’s “snack pack”
- Proximity searches – capturing mobile searchers near you
- Client Reviews – growing positive reviews of your business
Beyond organic SEO strategies, Pay-Per-Click (PPC) tactics are one more way to get your business in front of your customers’ eyes online, and this is one of our favorite marketing strategies.
We assist with:
- Discovering profitable keywords – The goal is to increase sales not acquire cheap leads.
- Experimenting with A/B Testing – Trial and error is part of the process. This is a marathon, not a sprint.
- Tracking results – From increased traffic to increased transactions, knowing the numbers allows you to be smart about your next steps.
What additional online marketing services does OnAir Applications offer?
We can simply focus on the SEO of your new website, or we can work with your team to go even further.
We specialize in:
- Business Objective
- Marketing / SEO Objectives
- Competitive Analysis
- Keyword Analysis
- UX Analysis
- Blog Analysis
- Performance Metrics
- Link Building
- Local SEO
SEO and online marketing efforts can be complicated, but they should never be intimidating. With the right partner, your search engine optimization and pay-per-click plan can be well-implemented and bring measurable results.