Search Engine Optimization (SEO)

90% of individuals going to a search engine, like Google or Bing, have not made up their mind about a specific brand before starting their search. This openness to possibility is your business’s opportunity to sail ahead of your competition, and with the right web strategy and SEO tactics, this success is absolutely within your reach. Search Engine Optimization (SEO) is a complicated but essential consideration when developing a robust business website. Taking that foundation to the next level with advanced online marketing tactics can enable your business to not only be a step ahead but to remain ever-present in the eyes of your target audience.

What is SEO?

“Search Engine Optimization” is a term always on the tip of the tongue of web marketing and web development experts, and this is for good reason. SEO is the process of affecting the online visibility of a website through the construction of the website itself. When done well, these efforts extend from the backend code and structural elements to the design and content of specific pages; however, on-page SEO is also a challenge in that it must be subtle. The most effective keyword integration plan within a webpage’s content should be so well-crafted that it is organic to the eye and ear.

Because search algorithms do not want SEO to be a game that can be won, search engine optimization tactics change frequently, with different aspects of a website having different ranking values. Yet in the midst of this ever-changing world, a website built with a strong SEO base is essential, no matter what the next Google, Bing, or other search engine algorithm update may be.

What are the results of well-implemented SEO?

  • More sales leads
  • Higher ranking on search engine results pages (SERPs)
  • More traffic to your website
  • Increased site usability
  • Greater brand awareness
  • Higher brand credibility

How does strong SEO assist Online Marketing?

  • Increased Online credibility
  • Supports Google Ads Campaigns
  • Reduced Ads cost
  • Conversion Rate Optimization (CRO)
  • Improved return on investment (ROI)

Google alone receives more than 65,000 searches per second.

According to Hubspot, “61% of marketers say improving SEO and growing organic presence is their top inbound marketing priority.” Strong SEO allows you to keep up and even rise ahead of the competition.

How does OnAir Applications approach SEO?

We specialize in:

Strategic Planning & Discovery

  • Corporate Goals Review
  • Marketing Objectives Review
  • Niche Market Analysis
  • Performance Metrics

SEO Audits

  • Business Objective
  • Marketing / SEO Objectives
  • Competitive Analysis
  • Keyword Analysis
  • UX Analysis
  • Blog Analysis
  • Performance Metrics

On/Off Page SEO

  • Audience facing webpage SEO
  • SEO focused writing and copyediting
  • Keyword portfolio creation
  • Link Building
  • Local SEO
  • And more

SEO Value Analysis Tracking

  • Improvement measuring
  • Data management
  • ROI analysis

How does OnAir Applications help with Local Optimization?

Local Optimization

When online audiences can find businesses in their own backyard to answer all of their needs, your business can win—as long as your web strategy is prepared for these local queries. 88% of online searches for consumer-focused local businesses result in either a call or a visit within 24 hours. With stats like these, it’s smart to put yourself closer to the top of that results list.

We assist with:

  • Local keywords – ranking your business in Google’s “snack pack”
  • Proximity searches – capturing mobile searchers near you
  • Client Reviews – growing positive reviews of your business
What additional online marketing services does OnAir Applications offer?

(Ads)vanced SEO℠

Complete SEM/SEO Campaign Management Services

OnAir Applications’ marketing philosophy is that the best online marketing results are achieved when all marketing channels are designed to strategically work together. When it comes to SEM and SEO, we leverage the speed of SEM Campaigns to take the lead in search results. However, what good is it to drive prospects to a poorly performing website? We leverage the SEO success of quality websites to redirect SEM budgets to achieve additional strategic goals. When working both techniques together, marketing campaigns can constantly improve, and successful efforts can be leveraged to maximize the investment in all marketing channels.

Throughout the process, OnAir Applications can monitor the website traffic via Google Analytics to gain insights for decision making and report periodically on KPIs. We will use the progress data to recommend changes to marketing efforts until goals are exceeded.

We can work with other contractors to ensure all input supports the strategic goals and meets the highest industry standards. We understand the goal is to be more competitive in new geographic markets. We work to generate qualified leads that deliver more profitable business.

We can simply focus on the SEO of your new website, or we can work with your team to go even further.

SEM and SEO online marketing efforts can be complicated, but they should never be intimidating. With the right partner, your pay per click and search engine marketing plan can be well implemented and bring measurable results.

Discuss Your Options with a Marketing Pro

No Obligation
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