Website Design & Development
A strong company website increases leads and reduces bounces by giving a visitor exactly what they’re looking for and more. When user experience (UX) reigns supreme, your business wins.
The web strategy of today has evolved dramatically from the web strategy of even five years ago – from web design and development to content and the availability of robust web tools and especially SEO. Everything revolves around UX.
Studies show that audiences make their first judgement on a website in under one second and that a website has under ten seconds to both leave an impression and show value. There is more competition than ever online, and your business’s website has a lot it needs to accomplish to attract and retain your target audience.
Our website development strategies are designed to enable your business’s success.
RESPONSIVENESS
Websites need to be all-device experiences that fluidly adjust and adapt as needed. Having distinct “mobile” and “desktop” versions of a business website is a thing of the past. When you design and develop a website to be responsive, it will render differently, depending on a visitor’s screen-size, ensuring the best presentation and greater ease-of-use.
UNLIMITED PAGES
We don’t believe in business website packages that limit the number of pages to include. If you’re an industry leader, a must-stop shop, a community resource, or a valued business service (or even if you know you soon will be), we want to give you all the room you need to share what you’d like.
NEWSLETTER INTEGRATION
You might not know if every social media post reaches your audience, but you can be confident that every newsletter reaches people’s inboxes. Business newsletter sign-ups are a powerful way to grow your community, and including this sign-up directly on your website makes it easy.
PRIMARY SEO
Search engine optimization shouldn’t be an afterthought with a little bit of keyword research. It should be built into your website’s core.
UP TO 3 PAGE DESIGNS
A powerful landing page can be designed differently from a website’s subpages. A blog or podcast page can have its own unique style. No matter the direction of your ideas and offerings, we want to enable design-cohesive variation, which will allow your website to be as aesthetically pleasing as it is robust in its offerings.
PODCAST INTEGRATION
Your community is listening. What are you going to say? Because 73 million Americans listen to podcasts every month (a number that continues to increase year to year), OnAir Applications now includes this integration in the core of every website we build.
BUILT-IN ANALYTICS
Whether you use this data or not, having the ability to track every website visitor, their behavior on the website, their source of acquisition, their departure point, and their time spent on every page is valuable. Tracking this data from day 1 is even more powerful. That’s why we integrate Google Analytics into every website we built.
BASIC FORMS
Posting your team’s email addresses on your website is often an invitation for spam in your inbox, but a sleek contact form can offer an easy way for your audience to reach you.
HOMEPAGE PROOFREAD
The last thing you want to do is to lose your potential customer or client by having a typo on your homepage. Powerful communications begin with clarity and correctness. Our writing and editing services go far beyond the homepage, but at minimum, this homepage proofread is included with every single new website delivered.
OnAir Applications Website Process
OnAir Applications proven methodology moves through the website building process in four stages.
- First, we discuss business goals, workflow processes and web strategy. We work with you to discover and explore everything needed to design the website that best fits your business’s wants and needs.
- Second, we build a prototype for you, collecting your content, photos, videos, and other materials together in collaboration with the development of any advanced web tools that you need.
- Third, we launch your new website. Our hosting service comes with an SSL certificate for security and allows your website to have fast-load times and weekly backups. Uptime monitoring, regular maintenance and updates, and above and beyond customer support are all included.
- Fourth, we offer additional (optional) online marketing services to allow you to maximize the powerful SEO core already built into your website.
WordPress, the most trusted website Content Management System (CMS)
We develop and design our websites in WordPress, because it is SEO-friendly at its core and a versatile CMS we trust.
WordPress now powers 26.4% of the Web, according to WordPress.com and w3techs. In fact, it is the leading CMS, holding nearly 60% of the market-share.
Google’s own Matt Cutts, former head of their web-spam team, said that “sites built with WordPress are capable of ranking higher in search results because the CMS takes care of 80-90% of Google’s crawling issues.” If you ask us, that’s exactly the power you want in your SEO court.
Additional Advantages of WordPress:
- Easy to manage and update
- Scalable to handle websites as simple or as complex as you’d like
- No limiting proprietary software systems; you own your website investment
TAKE THE LEAD with your
Business Website
To deliver a powerful UX, you must first understand your own brand and business strategy, and once these details are understood and documented, your next steps make all the difference.
A new website should be an all-device experience, requiring minimal clicks to bring a visitor exactly where they want to go, no matter whether they are browsing from their smartphone, tablet, or PC. Its design should be modern and accessible, recognizing that different demographics respond differently to different layout, content, and visual choices. A website should be optimized for text and voice search, considering the possibilities of local search or international translation needs.
A website is so much more than just a digital brochure. It is your business’s connection with the world.
You need web strategy experts in your corner, and that’s exactly why we’re here for you.
Advanced Website Tools are available through OnAir Applications
Integrated into a powerful and versatile WordPress CMS, our additional development and content creation options are designed to elevate your online presence even more.
CUSTOMER RELATIONSHIP MANAGEMENT (CRM) INTEGRATION
A robust CRM enables a savvy marketer to automate the sales process, personalizing content and calls-to-action (CTAs) depending on what you know about a website visitor. The array of tools and data available can be powerful, but it is dramatically less so if it cannot be used alongside your existing business website. CRM Integration within your WordPress framework enables your business to be as agile and efficient as you want to be.
CALENDAR INTEGRATION
Allowing your website to integrate with a visitor’s Google calendar or other calendar solution makes day-to-day planning easier for your audience. Everyone is busy. It’s these little details that make all the difference in perceptions of helpfulness and professionalism.
MEMBERS-ONLY / RESTRICTED-ACCESS AREAS
The advantages of a membership-only or restricted-access area of your website are plentiful, whether you already have an active community or you are planning to create one. Community collaboration, shared resources, and exclusive content are only the beginning of what your business can do with a section like this.
AFFILIATE MARKETING
Affiliate marketing allows your website to act as a vendor for a different seller, enabling you to earn possible financial rewards for each customer directed to a certain link. Performance-based marketing strategies like this don’t have to be intimidating. With the right partner, affiliate marketing can be an easy addition to your website and a natural supplementary income stream for your business.
APPLICATION PROGRAM INTERFACES (API) INTEGRATION
A website can send or receive information real-time when we build a customized solution that empowers your business’s website to communicate with another service through the use of an Application Program Interface (API). Synchronizing your data with third-party applications allows for a richer user experience and more opportunities for a business to find success.
ADVANCED FORMS
A contact form is an essential piece of your website, allowing visitors a seamless way to connect with your business; however built-in forms can be so much more. They can be fluid with questions that change depending on previous answers; they can allow for geography-specific price-quotes or direct messages to different individuals or departments as needed. Ask yourself what you wish you had a form to accomplish, and chances are that it’s in the realm of possibilities.
ECOMMERCE
The online marketplace is more diverse than ever before, and with a secure checkout process in place, your product offerings can be competitive. Adding ecommerce functionality to your business’s website may sound like a complex undertaking, but with industry experts by your side, the store-building experience can be smooth, comprehensive, and powerful.